Ben & Jerry’s grand re-opening celebration demonstrates UNC-DM partnership

18 Jan

By Jordan Sutton

ImageWednesday, Jan. 11, from 11 a.m. to 7 p.m., Ben & Jerry’s hosted a re-opening celebration that signaled the addition of Auntie Anne’s Pretzels to its business. The newly opened eatery gave away free ice cream as well as free pretzels during the celebration. UNC Dance Marathon helped publicize the event and provided entertainment from campus groups and small bands. Ben & Jerry’s and Auntie Anne’s allowed UNC-DM to collect donations during the event as well as sell merchandise.

The re-opening event is just one example of the mutually beneficial relationship that exists between Ben & Jerry’s and UNC-DM. Ben & Jerry’s is one of UNC-DM’s biggest supporters, providing help throughout the year.

Ben & Jerry’s donates ice cream to events in the hospital, hosts Vermonsters that benefit UNC-DM, donates ice cream to the marathon event and allows UNC-DM to collect donations during free cone days and other events.

Co-founder of Ben & Jerry’s, Jerry Greenfield, made a special appearance on Wednesday to oversee the re-opening celebration.

“We have a great partnership with Ben & Jerry’s and appreciate all that they do for us throughout the year,” Michael Hieronymus, Operations committee chair, said.

The re-opening celebration was deemed a success by Hieronymus who said that despite the rain, there was a surprisingly large turnout.

“The support Ben & Jerry’s gives us throughout the year is unbelievable. Its support indicates a genuine interest in the work we are doing to support the patients and families of N.C. Children’s Hospital and this community,” Hieronymus said.

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